Conversation

I start by understanding your organisation, your goals, and what you have tried before. No pitch, no pressure. Just a straightforward conversation about where you are and where you want to be. If I am not the right fit, I will tell you. You can read more about me first.

2

Audit and assessment

I review your current digital presence: ad accounts, analytics, website performance, and competitive landscape. This gives me a clear picture of what is working, what is not, and where the biggest opportunities sit. The audit feeds whichever of the five services fits: SEO, Google Ads, paid social, web design or analytics and tracking.

3

Strategy and proposal

Based on the audit, I put together a clear plan: channels, budget, timeline, KPIs, and deliverables. You know exactly what you are getting and what it costs before any work begins.

4

Execution

I build and deliver. Whether that's a website, a campaign, an analytics setup, or a combination - everything is documented and handed over clearly. You're never left with a black box. Most marketing websites take four to eight weeks from brief to launch. The Walker Scientific case study shows one delivered end to end.

5

Optimisation and reporting

Ongoing campaign management, testing, and refinement. Monthly reporting with clear analysis and next steps. Regular check-ins to make sure you and I stay aligned on priorities and performance. A recent rebuild brought Walker Scientific 31 new enquiries in its first nine weeks.

What I need from you

Scope and timing depend on the client and the work. Every engagement needs the same four things:

Access to the accounts I will be working on
One person who can make decisions
Your existing brand assets
A first call

Engagement models

I work in whatever structure makes sense for you. Here are the most common ways organisations engage with me.

Retainer

Ongoing monthly engagement with a defined scope of work. Best for organisations that need consistent campaign management and optimisation across multiple channels.

Monthly, rolling

Project-based

Defined scope with a clear start and end. Best for audits, strategy development, analytics setup, or launching a specific campaign with a fixed timeline.

Fixed scope, fixed price

Advisory

Strategic guidance for organisations with in-house teams. I review performance, advise on direction, and help your team make better decisions without managing day-to-day execution.

Flexible hours

Audit only

A comprehensive review of your digital marketing setup. I assess your ad accounts, analytics, tracking, and competitive position, then deliver a prioritised action plan.

One-off deliverable

Not sure which model fits?

Start with a conversation. I will help you figure out the right approach for your situation.

Book a 30-min consult

How I work with clients